The Principles of Disruptive Design

Principles-of-Disruptive-DesignThe book first published in August 2013, exclusively to Amazon, as This Book is Not a Kindle Single: The Rejected Essay. Either the retailer didn’t get the jab or refused to acknowledge it.

The revised edition, with original title, released the following month. The Principles of Disruptive Design is exclusively available from Amazon.

Wilcox identifies eight Principles that define successful technology products, particularly those intended to displace something else.

Using the eight, he explains what attributes make Apple products so successful and why Google is the emerging leader in disruptive designs.

For example, the Moto X smartphone, which Google developed but sold to Lenovo, promises to be as category-changing as the original iPhone.

Google stands apart for pushing forward Star Trek-like human responsiveness, as computing and consumer electronic devices move from touch to touchless interaction.

What are the five future tech design trends? How will human-like responsiveness change how you will interact with everything from smartphones to refrigerators? The Principles of Disruptive Design answers.

Review copies are available upon request. Please email joe at bunnybows dot com.


José Alberto: “Joe Wilcox is an experienced writer on the web (and on print before that) and he shows it with the Principles of Design, telling us about how he came to create them and explain in detail what they are and how they apply to old, current and future products…A great read for anybody interested in technology”.

Brian Fagioli: “I have been a fan of Joe’s for many years. His insight and commentary on technology as it relates to the human condition has been invaluable. To get a more in-depth analysis from him on my Kindle is awesome. Highly recommended!”

An unnamed Amazon Verified Purchaser describes the book as “provocative and very relevant at a time when there does seem to be a paradigm shift in the balance between features and benefits. Joe Wilcox has long stood out as a clear, objective voice on technology—with his combination of evidence-based data and personal insight—so when he published in a slightly longer form it was definitely worth buying”.